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Possibly
the most valuable resource in your company in terms
of globalization are your employees. The ability of
your personnel to communicate across the global spectrum
of partners, customers and competitors may be the your
company's greatest dependency for success.
Equally significant will be your company's and specifically,
your personnel's ability to understand cultural etiquette
and effectively communicate your company's value statements
to the local market in a cohesive, relevant and non-offensive
manner.
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