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Possibly
the most valuable resource in your organization in terms
of globalization are your employees. The ability
of your personnel to communicate across the global spectrum
of partners, customers and competitors may be your organization's
greatest dependency for success.
Equally
significant will be your organization's and specifically,
your personnel's ability to understand cultural etiquette
and effectively communicate your organization's value
statements to the local community in a cohesive, relevant
and non-offensive manner.
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